Do I need my own App Store account?

Not with a shared app that takes on your brand. The platform publishes and updates the app; your patients choose your brand inside it.

Will patients see my brand or the platform's?

Inside the app, your brand: name, logo, colors and home screen icon. The store listing carries the platform's name.

Does the app replace my website?

No. Patients usually start on your website and use the app once they are patients. The account is the same in both.

Are notifications private?

They should be. Good telehealth apps only say that there is a message or update, never the medicine or condition.

White-Label Telehealth App: Your Brand on Every Patient's Phone

Quick answer: a white-label telehealth app puts your brand on patients' phones without you building or publishing an app. The best approach is a shared app that takes on your brand: patients download it, choose your brand once, and from then on see your name, logo and colors, with Face ID, notifications and links from your emails opening in the app.

Why patients want an app

Telehealth is ongoing care: refills, check-ins, results and messages. An app makes that easy. Patients sign in with Face ID instead of a password, get a notification when a clinician replies or an order ships, and find everything in one place. For your brand, an app on the home screen means patients come back.

Three ways to get a telehealth app

Option	What it takes	Trade-offs
Build your own native app	Developers, app store accounts, reviews, updates and support	Full control, but the most time and cost
Your own listing from a white-label template	A developer account and an app review for each brand	Your name in the store, but each release is your job
A shared app that takes on your brand	Nothing to build or publish	Fastest; the store listing carries the platform's name

What a good telehealth app should do

Show your brand throughout: logo, colors and home screen icon
Unlock with Face ID, Touch ID or fingerprint
Send notifications for messages, approvals, shipping and refills
Open links from your emails and texts straight in the app
Keep orders, results, messages and appointments in one place
Use neutral words in notifications: never the medicine or condition, because a lock screen is not private

Privacy on a phone

Notifications pass through Apple and Google and appear on lock screens, so they should only say that something needs attention, never what it is. Health details stay behind the patient's login. App store health rules also apply, which is another reason to let the platform handle publishing and updates.

Website first, app second

Most patients start on your website, often from an ad, a creator or a search. The app matters once they are patients. A platform that runs the same account on the website and in the app means you do not maintain two products.

PExpo patients can download PExpo Health on iPhone or Android, choose your brand once, and then it is your app: your name, logo and colors, Face ID unlock and notifications. It is in beta, and comes with every PExpo brand. See what is included.